Drinking for girls

There have been a few articles about beer recently in the media about beer drinking for women;

GBBFi website article http://www.camra.org.uk/page.aspx?o=280895

The Times online article www.timesonline.co.uk/tol/life_and_style/food_and_drink/article4470486.ece

A few issues ago What's Brewing had a very large article on a female who has set up a beer company aimed at women with a large glamour photo of her bending forwards.

Am I the only one to think this is very patronising?   I do despise beer names like Dog's Bollocks that imply a certain knuckle dragging quality to the drinker, but a beer company can name a beer what it wants - even if it does put some people off buying it.   What next - pink, flowery glasses?