Tony Naylor has written a good article on promoting premium, traditionally brewed lagers in the above link but managed to alienate a large part of his audience I think.

Its an excellent point that maybe Hugh FW or (please, no) Jamie could promote proper lager such as Budvar, Jever or Fruh to knuckle-dragging Carling drinkers, but I think that most Carling / Fosters / cheap discounted crap lager drinkers just want to get tanked up and tasting something will get in the way of that.

There is one draw back with lagers and that is that the style is limited in taste range.   There is a difference in taste between a fruity Kolsch and a dry, bitter Dortmunder even though they are brewed only a few miles apart - but the difference is much more subtle than that between ales.   A menu with a lager paired for each food is a triumph of imagination over reason.

Lagerⁱ is just one variety in the whole spectrum of quality beers.   I know few beer drinkers who don't touch proper lager at all, its just another style to drink at the appropriate occasion for them.

The real let down in the article is calling ale drinkers "old, grey-haired ramblers in rural pubs".   Is the author really working for the macrolager breweries like Fosters?   That's the kind of image they push forward of ale drinkers.   The real giveaway is that he mentions several breweries who have done decent lager for years and suggests that they've just got round to it recently.

Still, if the article was designed to stir up debate and highlight good lager - then it has, but there was no need for name calling.