World's strongest beer?
Question
What's the strongest beer in the world?
Answer
The World's Strongest Beer has changed hands twice in recent months: from the Katie Price (shameless self-promoting tarts) of the brewing world - BrewDog - came Tactical Nuclear Penguin at 32% alcohol. German brewers Schorschbrau made Schorschbock at 40% & now BrewDog have made Sink the Bismarck at 41%.
Whilst all this is a bit of a giggle, its not really beer. At what strength of alcohol or flavour is beer still recognisably beer? 10%, 12%, 15%? I'm usually the most enthusiastic at wanting to try new beers, but this is not beer anymore - its a marketing campaign gone astray.
Then there's the name. As one comment says on the BrewDog website "I think we germans should brew a beer named remember Coventry". Does anyone think this would go down as a bit of a laugh in this country?
Whilst they make some good beers, BrewDog are at risk of being seen as not taking their product seriously & just pulling crass marketting stunts, undermining the value of what they actually have achieved.
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Comments
On your marks...
The race is hotting up now it seems:
www.gizmag.com/worlds-strongest-beers/15256/
From my point of view, I hope there is more to all this than mouth and trousers.
I hesitate to call this stuff beer since there is this distillation process (albeit freeze-distillation), the product has more in common with whisky that beer.
As a marketing strategy it seems to be working well, but does the quality of product actually match up to it? I'm intrigued enough to give one of them a try, but I'm not hopeful. I will reserve judgement of it until I've given it a try. After all, who would have thought that adding hops to beer would have been a good idea???